Projects
Storm King Art Center
A full rebrand of Storm King Art Center, created in collaboration with Alex Nagy. The project established a new visual identity system including logo design, typography, and a cohesive set of branded applications across print, merchandise, and digital platforms.
Project Type
Brand Identity & Visual System
Roles
• Logo Design, Digital Prototype (Valerie Urbaez)
• Brand Applications (Alex Nagy)
Tools
Figma, Illustrator, Photoshop
Timeline
10 Weeks
Overview
The goal of the rebrand was to create a modern yet timeless identity that reflects Storm King’s expansive outdoor sculpture park and its connection to art, nature, and seasonal change. The new system emphasizes flexibility, scalability, and visual clarity across a wide range of touchpoints.
