Designing Clarity

Valerie brings together research, storytelling, and design thinking to create intuitive, user-centered solutions rooted in real-world needs.

Her Story

Good design (thinking) is about clarity and understanding the user.

Valerie Urbaez is a creative problem solver and strategist with a multidisciplinary approach to design, systems, and storytelling. With a background in interaction design from the School of Visual Arts, she brings together research, collaboration, and visual thinking to create thoughtful, user-centered solutions.

She thrives in team environments where ideas are shaped collectively and values process as much as outcomes. From early concept to final execution, she works across disciplines to turn complexity into clarity, always with empathy and intention at the core.

More About Valerie

Valerie is passionate about crafting solutions that feel intuitive, intentional, and inclusive. Whether prototyping real-time workflows or designing for underserved users, her work bridges storytelling, strategy, and design thinking.

Who she is

Valerie is a student UX and Interaction Designer focused on turning complexity into clarity. She blends research, interaction and design thinking to improve the way people live, work, and create.

Her Vision

To build tools and experiences that are accessible, efficient, and emotionally resonant, always centered on human needs and real-world contexts.

Core Values

Empathy, creativity, and a deep respect for process. Valerie believes great design is as much about listening as it is about making.

A photo of me looking at the camera, being silly

A funny photo of Figma nodes going crazy all over the place

The Stats

Years experience

Since 2016, Valerie has been exploring how thoughtful design can solve real-world problems.

Years experience

Since 2016, Valerie has been exploring how thoughtful design can solve real-world problems.

Years experience

Since 2016, Valerie has been exploring how thoughtful design can solve real-world problems.

Core Skills

From UX research and service blueprinting, Valerie adapts her process to meet each project's challenges.

Core Skills

From UX research and service blueprinting, Valerie adapts her process to meet each project's challenges.

Core Skills

From UX research and service blueprinting, Valerie adapts her process to meet each project's challenges.

Collaborative Projects

(AND COUNTING!) She’s worked across disciplines and teams to prototype solutions that respond to real needs.

Collaborative Projects

(AND COUNTING!) She’s worked across disciplines and teams to prototype solutions that respond to real needs.

Collaborative Projects

(AND COUNTING!) She’s worked across disciplines and teams to prototype solutions that respond to real needs.

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Or at least she likes to think she is...

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Or at least she likes to think she is...

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Or at least she likes to think she is...

Why She Loves What She Does

She loves turning ideas into usable, meaningful experiences.

Her work blends product thinking with visual clarity and is always centered on the people it's built for.

Strategic Storytelling

Every project is a narrative, from problem to prototype. Val uses storytelling to keep the user at the center and the purpose clear.

Service-Oriented Design

She sees design as a service: a way to empower people, improve workflows, and reduce friction in daily life.

Iterative, Not Perfect

Her process is hands-on and always imporving, built around testing, refining, and adapting quickly to feedback.

People-First Systems

Val designs systems that respect context, empower users, and scale sustainably.